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Category Pages Report (Nielsen Norman Group's E-Commerce User Experience Guidelines)

Author: Nielsen Norman Group

Category Pages Report (Nielsen Norman Group's E-Commerce User Experience Guidelines) Category pages are those mid-level pages in an e-commerce website that help customers find the product listing pages - and thus, the products they want to buy. Category pages are critical-path elements in e-commerce transactions. Inability to find an item was the most common reason for task failure in our study.When you download this report, you will receive a 52-page PDF file (2.6 megabytes). You need the Adobe Acrobat Reader to read the report.The file will be downloaded in compressed ZIP format, so you should unZIP it before reading it. ..