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Selling Strategies Report (Nielsen Norman Group's E-Commerce User Experience Guidelines)

Author: Nielsen Norman Group

Selling Strategies Report (Nielsen Norman Group's E-Commerce User Experience Guidelines) Sales and marketing specialists, as well as site designers, can learn from this report.It reaches beyond classic usability concerns to discuss online selling issues suchas pricing, selection, cross-selling, promotions, return policy, customer service,shipping and delivery. If your job involves marketing or sales, read this report tounderstand how certain policies and practices might cause you to lose customers.If your job involves site design, read this report to learn how best to support thesales and marketing strategies of your website.When you download this report, you will receive a 62-page PDF file (2.3 megabytes). You need the Adobe Acrobat Reader to read the report.The file will be downloaded in compressed ZIP format, so you should unZIP it before reading it. ..